Week 7 FSM4505 Lecture Diary~~ 🔮💻🛜

Hi everyone! Welcome to the Everyday Everytime blog🪄

Today, Dr Fareed also combined the lecture for both groups due to the public holiday this Wednesday (Labour Day), so we have our class on Friday until 6pm. 

This week, Dr. Fareed taught us about Chapter 5: E-business, E-commerce, and E-marketing. The difference between these three is that different platforms and e-businesses are considered to include e-commerce and e-marketing. At the same time, e-commerce does involve transactions, but e-marketing does not include it. 

After that, we learned about e-business, e-commerce, and e-marketing definitions and concepts. At this session, Dr Fareed taught us about the concepts and dimensions of electronic commerce.

➡️Pure e-commerce = song, e-book

➡️Partial e-commerce = click & mortar

➡️Pure physical = brick & mortar

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Next, Dr Fareed shared about the way to determine strategy. There are five ways:

1️⃣ Determine objective (exp: existence, presence online, awareness, visibility)

2️⃣ Recognise consumer behaviour (exp: the online website homepage should put what info to attract consumers)

3️⃣ E-business brand

4️⃣ Competitor analysis

5️⃣ Performance measure (exp: customer feedback)

For the lab session, Dr Fareed covered the progress of the CIP-UPM project, Deeds 4 for the personal CV, Deeds 5, and the last topic updates about the GDG program. 

Last but not least, we have learned about the 5 critical elements of creating an effective website 🛜🔗, and this knowledge will be used in the Deeds 5 assignment later on.